Claro Healthcare had established expertise in clinical documentation improvement and hospital operations, but their brand did not reflect the caliber of their services. Outdated materials and a lack of positioning made it difficult to build credibility with leading healthcare providers and stand out in a highly competitive consulting market.
The challenge was to craft a professional, healthcare-specific identity that inspired confidence, aligned with client expectations, and supported Claro’s ambitious growth trajectory.
Claro Healthcare’s brand transformation positioned the firm for a high-profile acquisition, culminating in its 2022 purchase by Kaufman Hall in a deal valued at $875M. oak&air™ supported the transition with a co-branded refresh that ensured consistency and credibility through the change.
The rebrand also fueled national recognition, measurable outcomes, and client trust. Claro’s sharpened identity helped deliver results like $50M in incremental revenue for a safety-net hospital and established the firm as a leading authority in healthcare consulting.
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(2016-25©)
