StayWell Naturals had an established presence on Amazon, but its brand felt dated and lacked the clarity needed to compete. The company’s visual identity, packaging, and website did not reflect its clinical credibility or long-term vision.
The challenge was to transform StayWell into a protocol-based wellness brand that could build trust, stand out in a crowded market, and position the company for future growth.
The new StayWell identity is now a central part of the brand’s growth, providing a clear system for building trust, attracting new customers, and standing out in the crowded wellness market.
For us at oak&air™, this project was an opportunity to reimagine what a supplement brand can achieve when design, strategy, and clinical credibility come together.
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(2016-25©)
