EcoStrong offered high-performing, well-reviewed products, but its outdated identity held the brand back. The packaging and messaging lacked alignment with the company’s quality and pricing, leaving customers unclear on value. Its online presence also struggled to stand out in a crowded category, limiting both credibility and growth potential.
The challenge was to create a brand that matched the strength of the products themselves and could compete as a trusted, premium option at scale.
The new EcoStrong identity became a catalyst for rapid growth, fueling a 34% increase in sales within 90 days and 68% over the year. Stronger design and strategy unlocked higher conversions, improved customer trust, and long-term positioning in a competitive market.
For oak&air™, this was an opportunity to prove the impact of brand transformation at scale, showing how the right identity can elevate performance, perception, and results all at once.
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(2016-25©)
